40th anniversary
Led Cushman & Wakefield | PICOR’s 40th Anniversary campaign, designing a custom logo, producing a commemorative company history video, and partnering with BizTucson on a featured magazine edition.
Assisted with content development, research, photography, editing, and design for BizTucson Magazine’s feature on C&W | PICOR, and created a supporting press release, blog post, and social media assets to promote the feature.
40th Anniversary Video – Researched and created this video chronicling the history of C&W | PICOR, including interviews, photography, and archival scanning.
Logo featured on custom cookies for Cushman & Wakefield | PICOR’s 40th Anniversary Client Party.
Designed a custom digital photo frame for C&W | PICOR’s 40th Anniversary event, which was integrated into the photo booth to brand employee photos.
Created branded email signatures for all C&W | PICOR employees to commemorate the company’s 40th anniversary. The anniversary signature was used companywide throughout 2025.
Created a teaser graphic and blog post announcing C&W | PICOR’s 40th Anniversary and building anticipation for its special feature in BizTucson magazine.
REBRANDING
Directed C&W | PICOR’s 2024 rebrand under Cushman & Wakefield, presenting to leadership, brokers, and employees before rolling out new templates, signage, business cards, social media graphics, and presentations. (Click here to view my presentation).
Developed a complete set of C&W | PICOR logo files and approved variations for consistent companywide use. Also created GIFs for Instagram and Facebook.
Introduced a updated color palette and applied it across brochures, property marketing materials, documents, signage and stationery.
Introduced a new primary and secondary typography system to create a more consistent visual identity across marketing materials.
An old property brochure created in 2018, by a previous designer, using C&W | PICOR’s former red-forward branding and marketing template. (Click to view).
Redesigned C&W | PICOR’s brochure templates for the 2024 rebrand, updated materials across its 400-property portfolio, and trained marketing assistants on the new format. (Click to view).
A static email campaign created under C&W | PICOR’s previous brand, shown as a comparison to the updated responsive design. (Click to view.)
Redesigned PICOR’s email campaigns with branded animation and optimized delivery, then trained marketing assistants and rolled out the new template to Cushman & Wakefield, shareholders and brokers. (Click to view).
SOCIAL MEDIA
Independently lead Tucson’s only dedicated commercial real estate social media presence for C&W | PICOR across LinkedIn, Facebook, Instagram, and X. I increased engagement by more than 500% since 2022 through consistent, original organic content, without paid advertising.
CONTENT PILLARs
To elevate brand awareness and reinforce C&W | PICOR’s leadership in the market, I developed a three-pillar content strategy that highlights the people and activity behind the firm, provides relevant commercial real estate insight, and covers business, development, and community news across Tucson.
Designed with WordPress